Alice Strete
Copywriter; Social Media Manager


For the past couple of years, I've been working as a Copywriter, Social Media Manager and Online Campaign Analyst, in Cluj-Napoca, Yangon and Berlin. I've had the pleasure to collaborate with brands such as Sule Shangri-La, Belmond Governor's Residence, FMI Air, Pun Hlaing Golf Estate, and Dulcefina, and to be part of amazing teams at Kaus Group, Media.net, Fairplanet, and Tech Open Air Berlin.

Work Experience

Tech Open Air Berlin
June 2016 – July 2016
Community Manager Assistant
I helped manage the TOA16 social media accounts, Twitter in particular; I helped the CRM manager answer support emails, handle ticket management on Eventbrite, and reply to live chat enquiries.
  • I was in charge of live-tweeting for the entire 2 days of the TOA conference
  • During the festival, we managed to get our official hashtag #TOA16 trending in Germany on 2 consecutive days; our tweets got a total of 92.3K impressions
  • I answered over 200 customer support enquiries
March 2016 – Present
Social Media Manager
I manage the online publishing platform across several social media - Facebook, Twitter, Pinterest, Storify.
  • Increased Facebook fan base by 10K and Twitter fan base by 50%
June 2015 – November 2015
Online Campaign Analyst
I planned, developed and implemented native ad units on online publishers, created targeted headlines and ensured a steady growth of KPIs through daily monitoring and optimization.
  • Contributed to the development of innovative practices and strategies, and helped train the outsourced team
  • Increased up to 2x daily revenue
  • Maintained a steady growth of relevant KPIs
Kaus Group
September 2012 – Present
Copywriter, Social Media Manager
I initially started as a copywriter, collaborating with a team of art directors to create high quality, engaging copy for both online and offline. Eventually, I took the responsibility of managing the social media channels for clients such as Belmond Governor's Residence, FMI Air and Pun Hlaing Golf Estate, creating high quality, original content and engaging targeted audiences. I also created and developed the website content for the agency, and continue to collaborate with them.
  • Engaged audiences and increased communities up to 25k, significantly building brand awareness
  • Played a significant role in building the agency portfolio
  • Successfully promoted events and innovations, depending on the client


  • 2013

    Publifest Advertising Students' Festival

    Best Print, Best Campaign

  • 2013

    Deutsches Kulturzentrum Klausenburg

    CEFR Level B1

  • 2010

    University of Cambridge, ESOL Examinations

    CEFR Level C2


Sykes Cluj-Napoca
April 2013 – June 2013
Social Media
I became familiar and worked with the social media monitoring tool Radian6, while testing its value and performance for Panasonic UK and Yahoo.
  • I submitted a comprehensive report on how the tool would improve CRM practices
Vitrina Advertising
2012 – 2012
I gained invaluable insights from working on campaign briefs for Banca Transilvania, one of the biggest Romanian banks.


Ohmstrasse 10
Berlin, 10179 Germany
(+49) 17657628857


  • 2013 2014

    Dublin City University

    GPA: 6.6

    • Media Writing
    • International Marketing
    • Consumer Behaviour
  • 2011 2014

    Babes-Bolyai University

    GPA: 9.6

    • Copywriting
    • Campaign Strategy
    • PR and Communication
    • Marketing


Adobe Photoshop Adobe Illustrator MS Office
Hootsuite IFTTT Mailchimp Zendesk


  • Romanian - native
  • English - fluent
  • German - intermediate
  • Spanish - intermediate


Enthusiastic illustrator in pen and watercolor, sometimes digital
Vonnegut book collector